Market Research and Survey

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  • Market Research and Survey
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    Market Research and Survey

    Identify All Target Markets: define WHO your ideal customer is or target market. Most companies experience 80% of their business from 20% of their customers. It makes sense then to direct your time and energy toward those customers who are most important.

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  • Project Management
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    Project Management

    At the heart of the delivery of our services is the philosophy that our customers are our partners, and we enter into partnership with them in obtaining some measurable objectives. This is one of the distinguishing features of stupa that is tried and proven as one of the best service delivery methods. We believe that our customers have the potential to overcome their challenges in most instances, and we act as facilitators and supporters of this process. This paradigm is ratified by our service standards, which we consider in the next section, and executed by the workgroups, which we will consider further on.

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Identify All Target Markets: define WHO your ideal customer is or target market. Most companies experience 80% of their business from 20% of their customers. It makes sense then to direct your time and energy toward those customers who are most important.

Qualify the Best Target Markets: the purpose of this step is to further qualify and determine which customer profile meets the best odds of success. The strategy is to position your business at the same level as the majority of the buyers you are targeting. It is critical to figure out who your best customers are and how to best position your company in the marketplace. Identify Tools, Strategies and Methods: a market you cannot access is a market you cannot serve. Marketing is the process of finding, communicating and educating your primary market about your products and services. Choose a combination of tools and strategies, that when combined, increase your odds of success.

Test Marketing Strategy and Tools: the assumptions we do not verify are typically the ones that have the potential to create business problems. Take the time to test all business assumptions, especially when you are making major expenditures.

You may also find inspiration in the marketing strategies used by other businesses Sometimes the best ideas are already out there and free for the taking.

Understanding Customer

It is not realistic to expect you can meet the needs of everyone, no business can. Choose your target market carefully. Overlook this area, and I guarantee you will be disappointed with the performance of your business. Get this right and you will be more than pleased with the results.

Needs: what unmet needs do your prospective customers have? How does your business meet those needs? It is usually something the customer does not have or a need that is not currently being met. Identify those unmet needs.
Wants: think of this as your customer’s desire or wish. It can also be a deficiency.
Problems: remember people buy things to solve a specific problem. What problems does your product or service solve?
Perceptions: what are the negative and positive perceptions that customers have about you, your profession and its products or services? Identify both the negative and
Marketing The Company’s marketing strategy rests on the belief that its products and services represent a value-added approach to interpreting, qualifying, and understanding the complexities of the computer industry and technology markets. To implement this strategy, the company intends to place paid advertising banners on strategic websites in the computer fields and to utilize search engine portal and general media advertising.

Our Expertise

  • Strong technical experience
  • Effective management leadership
  • High quality service and support